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The Hive Lens is a repository of the latest industry trends curated by Idea Hive based on data-driven insights drawn from the agency’s plethora of its MarTech.

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Industry POVs

FMCG Insights

House brands are gaining popularity as consumers seek to fulfil established needs with shrinking budgets...

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Alcohol Insights

In a category that is threatened
by the consumers behavioural change brands need to deliver...

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Telecoms Insights

Legacy rules in the category where
customers are loyal to networks
that they have inherited or
adopted previously...

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